SCAD Pro x Zona
Welcome!
Zona is the solution to combat toxic gaming culture, where alarming levels of bullying, harassment, and discrimination prevailed, disproportionately affecting minorities such as women, non-binary individuals, the LGBTQ community, and multicultural groups. Extensive research into gender, sexual orientation, and ethnicity-based discrimination further motivated the creation of Zona, a game chat platform dedicated to fostering equality and kindness.
Drawing inspiration from the concept of a "comfort space," Zona provides a nurturing environment where gamers find belonging, empowering underrepresented individuals. The platform's name, derived from "community" in Spanish, encapsulates its mission to drive positive change, making gaming a space where all players thrive, free from the shackles of online bullying and toxicity.
With the Zona platform, users are empowered to create personalized avatars known as Perzonas, providing a unique representation within the gaming community. The platform also offers an exciting feature allowing users to pair up with an animal companion of their choice, adding a touch of personal flair to their gaming experience. Zona, the platform's AI assistant, plays a pivotal role, providing comprehensive support for users on all platform-related matters, from tech support to tournaments and account creation.
To enhance the immersive gaming experience, Zona incorporates customized chat rooms, tailored to mirror the elements of the games users are playing. These specially crafted chat rooms facilitate seamless interaction with fellow gamers, fostering a deeper sense of connection and camaraderie. By integrating such innovative features, Zona strives to create an inclusive and engaging gaming environment, where players can truly delve into the world of gaming and connect with like-minded individuals, all within the boundaries of a safe and supportive community.
Pat McGrath x
Craig Green
The groundbreaking collaboration between Pat McGrath and Craig Green introduces a multifaceted product line that seamlessly blends high function with high fashion. The collection includes a versatile and chic garment, an attachable carrying bag doubling as a travel makeup organizer, an and eye palette featuring Craig Green's artistic style combined with Pat McGrath's renowned formula. Celebrating the unsung heroes behind runway shows, this collaboration empowers and uplifts makeup artists while showcasing their artistry in the world of fashion.
The UK launch is shrouded in mystery. A series of black and white teaser polaroids are sent out to an exclusive group, all of whom are destined to be invited to the highly anticipated Paris Fashion Week event. The enigmatic polaroids offer a glimpse into the captivating world of this unique collaboration, building anticipation and excitement for the grand unveiling in the fashion capital of the world.
Following the release of the mesmerizing teaser polaroids that sparked curiosity throughout the fashion world, the invitations to Paris Fashion Week arrive in true Craig Green fashion. Inspired by his artistry, the invitations boast a dismembered and layered design, creating an enigmatic and avant-garde allure. As anticipation mounts, the selected guests eagerly await the Paris event, where they will finally see the results of the collaboration.
The US launch of the Pat McGrath x Craig Green collaboration maintains its extravagant flair despite the prior UK reveal. The tradition of teaser polaroids continues, creating an air of excitement and exclusivity for the select group of individuals fortunate enough to receive the sought-after invitations to New York Fashion Week. The grand celebration of this extraordinary collaboration promises to be a spectacle of creativity, beauty, and high fashion, solidifying its place as a must-see event in the world of fashion.
The Craig Green runway dazzles with its signature blend of utilitarian extravagance, showcasing his breathtaking designs. As the final walkthrough of the entire collection unfolds, a remarkable and unexpected sight captivates the audience. Pat McGrath's talented makeup artists gracefully walk alongside the models, dressed in the stylish and functional Pat McGrath x Craig Green collaboration makeup artist garments. This remarkable display pays tribute to the unsung heroes behind the scenes, elevating the role of makeup artists and celebrating their artistry in tandem with Craig Green's visionary fashion. The collaboration leaves an indelible mark on the runway, a seamless fusion of beauty and fashion, a true spectacle to behold.
Pat McGrath x Craig Green Process Book
Designed in collaboration with Willa Berg, Grace Weisiger, and Sophie Stanley
La Roche Posay
Hashtag Rebrand
#DrinkWaterBlockSun
La Roche Posay, the esteemed skincare brand, is unveiling an exciting rebranding effort, placing a stronger focus on their philanthropic mission centered around skin cancer prevention and sunburn care. Emphasizing their rich history and key ingredient, Prebiotic Thermal Water sourced from La Roche Posay, France, the brand aims to reinforce the vital role of hydration in effective skincare. With a renewed hashtag, #DRINKWATERBLOCKSUN, they seek to connect with a younger audience, advocating for both proper hydration and diligent sunscreen application to ensure optimal sun protection.
In line with their reimagined approach, La Roche Posay introduces a specially designed promotional reusable water bottle, proudly displaying the brand's hashtag. This innovative water bottle features a built-in compartment for conveniently storing their sunscreen, enabling customers to carry sun protection with ease wherever they go. The refrigeratable sunscreen bottle doubles as an ice pack for the water bottle, providing a cooling effect during application for a soothing experience. With a user-friendly roller ball applicator, reapplying sunscreen becomes a breeze, empowering individuals to maintain their skin's health and stay protected from the sun's harmful rays. With every purchase, customers contribute to La Roche Posay's philanthropic mission, supporting skin cancer prevention, sun safety education, and raising awareness for a brighter and healthier future.